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Press Release New Report Makes
Businesses Go BOOM! Galena, MD Tuesday, June 08,
2010 4:25:26 PM Explosive new report released today expected
to make thousands of businesses go BOOM! "Luring Prospects
with Bait Pieces" reveals how to utulize this powerful
marketing tool for Andy Havens, founder and owner
of Havens Communications today announced the release of
"Luring Prospects with a Bait Piece", a key marketing tool
designed to help small and mid-size businesses go BOOM! Havens, a veteran marketer
experienced in tough economies, wrote the report in response
to cries for help from small and mid-sized businesses. "The
economy has many small businesses stuck in a rut. They need to
generate sales but they don't have the money to invest." A
good bait piece can bridge that gap by generating leads at a
very low cost. But what kind of bait piece do you need? How do
you write it? And most importantly: What do you do with it
once it's done? "Luring Prospects with a Bait Piece" leads the
way from inception to promotion so any business can generate
an unlimited supply of solid leads at will. A bait piece can take many forms
each specially designed to entice prospects to raise their
hand to say 'I'm interested", Havens says. "Luring Prospects
with a Bait Piece" shows how to plan, develop and promote a
bait piece to flood your businesses with new prospects. The
report is available from Havens Communications free of charge.
"The report itself is our own bait piece", "Bait pieces are so
easy and effective, they are a dream for DIY (Do It Yourself)
marketers. "The problem is when times get
tough, the first item on the budget to get cut is marketing.
Nothing could be a bigger mistake!" claims Havens. "The savvy
thing to do is increase your efforts to generate more business
rather than hide in the sand or wait for the politicians to
stimulate the economy. "What most people don't realize
is that great fortunes were made during the Great Depression".
Those fortunes were not created by government programs but by
small businessmen aggressively pursuing new customers. Because
a bait piece is so versatile, it's an excellent tool that can
generate huge amounts of new business. But it needs to be used
properly for maximum effectiveness. The "Build it and they will
come" attitude just doesn't work. We are talking reality
here... not some figment of someone's overactive imagination.
"By all means, build a better mousetrap... then market the
stuffing out of it." says Havens. Promotion is a key element
for the success of any bait piece. "Luring Prospects with a
Bait Piece" shows how to promote your bait piece for maximum
effect. To get your free copy of "Luring
Prospects with a Bait Piece" Click
here Havens Communications combines
hard-hitting copywriting with cutting-edge testing and
tracking technology to produce Marketing for Measurable
Results. Tired of watching small businesses waste money on
ineffective marketing, Founder and owner Andy Havens began
concentrating on marketing methods that can be tracked,
measured and improved. His goal is to take the guesswork out
of marketing so business owners can make sound judgments based
on return on investment rather than gut
feelings.
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