|
|
by Andy Havens Does such a hidden code really exist? You bet. Chances are someone has used such a code on you and you never realized it. Used properly it can unlock a great deal of wealth stashed away in your web pages. So what is this code? These little bits of mysterious hieroglyphics - often smaller than this paragraph - are snippets of testing and tracking code you can use to discover what visitors to your website are looking for. Used properly, it can show you what your visitors respond to best so you can boost your own sales and profits while satisfying a greater percentage of folks coming to your site. It all starts with a simple test... If you are the type who freezes when the word "test" is mentioned, don't worry. The kind of test I'll discuss in this article is the kind you cannot fail. As a matter of fact, the more you test the more you succeed. How can that be? The kind of tests we'll look at today tests your marketing methods. While these can work anywhere - I work primarily with online tools - for today's example we'll assume you're managing a retail store because it's easier to envision a familiar environment. And most of us have been in a retail store at one time or another... even in this day and age. :-) What is testing? Testing is counting and comparing. You count the number of people who walk through your door and count how many walk out with a purchase. You count up your sales every day and divide total sales by the number of people who walked in. Then you divide sales by purchases. The next day you change something and count again. Day by day you keep changing and counting and eventually some patterns will emerge. Maybe sales drop when a certain salesperson is off. Maybe they rise whenever that part-timer is working. Sometimes you'll try something and see no difference at all. It happens. So what does all this have to do with your business? By now you're probably thinking of ways this might work for you. Good. Even better... there's a good chance you've already tested in one way or another. Most of us do this naturally until we try to get "all scientific" about it. Then we freeze up just like we did with that Calculus test. But do we have to freeze up? No. Just count and compare. That's all. Just like when you sent your first email - it's all scary at first but now? Pffff. It's nothing. So am I going anywhere with this? Well... yes. You see, as all this newfangled technology horns in on our lives, some changes start swirling around in the air. Back even before my time, guys started out writing letters and pasting stamps on envelopes and sending them out. Then they counted. They had to. Back then, every stamp cost money - not to mention the paper and so on. So unless they wanted to lose a bundle they had to try different things and then count and compare. Today's technology not only got us away from licking stamps, it also provided the tools so we don't even have to do our own counting anymore. We can just click a button to see how effective our changes were. Instead of waiting weeks for results we can see them in days, hours, or even minutes. And we can adjust our ideas to respond to new ideas almost instantly. This is powerful stuff. So where do you start? Next article, I'll show you one of the most powerful tools ever devised to help you get the most out of your marketing. Best of all, you can use this tool free of charge. It's so easy to use anyone can learn the basics in a few minutes. Special Offer: (for a limited time only) I need the help of a select few readers. If you are willing to help me, I'll give you complimentary access my Power Testing 4 Profits ecourse. Here's why... I wrote this course several years ago - before testing really took off i popularity. The course was designed to generate interest in a split testing engine I sold. When the engine was taken off the market, I also stopped offering the ecourse. Now after careful consideration, I've decided to revise and reoffer the course as a paid product. My plan is to offer this basic level course and an advanced level course. The basic level course includes:
And a whole lot more. The thing is - testing isn't all that hard. It really isn't. But it is easy to make some basic mistakes and those mistakes can set you back. Why waste time spinning your wheels when you can jump right in and start pocketing extra profits from the start? In this course I'll show you the ropes and get you started on the right track. All I ask is you let me know what you think about it and how I can make it better. If you'd like to check out the course please enroll below...
Kind Regards,
Andy Havens Havens Communications P.S. Need more marketing ideas or inspiration? Feel free to read check out my blog, download my latest report, read some aticles. If you need some help with a marketing project or you would just like to run something by my, by all means fill out the form below or call my toll-free number 443-254-3703 so we can get together for "a cup of coffee" - so to speak and talk. If you call, please leave an email address in case I have problems returning your call.
|
